Welcome to Davidsons of Morpeth, the family run business set up by Harry and Peter Davidson in 1980. The brothers set up in business in 1980 trading as Atlas Garages from their base on Whitley Road in Newcastle. The success of Atlas Garages gave Harry & Peter the platform from which to take advantage of any new business opportunities.
In 1990 the opportunity arose to take on the Vauxhall franchise in Morpeth which they seized and began trading from premises at Bridge End. They quickly expanded the Morpeth operation with the acquisition of the adjacent Waters & Robson site in 1995.
After a number of years of trading profitably from their bases in Morpeth & Newcastle the company took the decision to upgrade their facilities to meet the demands of it’s customers.
In 2008 the decision was made to move our Morpeth base from Bridge End to Coopies Way. This involved a substantial investment to brand new state-of-the art premises to provide customers with an enhanced facility for vehicle display and a high quality Aftersales service.
In 2012 the opportunity arose to purchase the Longbenton site having previously leased the site and in 2015 we constructed another state of the art, purpose built showroom on the site ideally suited to meet the needs of our customers.
Both our facilities in Morpeth and Newcastle are fantastic sites for displaying our range of high quality used vehicle stock with easy access and on site parking.
The company has successfully operated the Vauxhall Aftersales franchise at it’s Morpeth site since 1990 and then more recently at the Newcastle site. The succesful operation of the Vauxhall franchise has allowed us to look into further opportunities and in December 2020 we took on the Volkswagen Aftersales franchise at our Morpeth site.
The company’s core principles include a strong focus on outstanding service and customer care. We pride ourselves on our friendly, personal but also professional service and this has resulted in many awards for service customer excellence from our manufacturer partners.
The awards demonstrate the high quality of staff in our team – staff who our customers recognise and trust because we treat them with honesty and integrity.